About Us
Built by Operators. Designed for Builders.
Our Mission
We created Growth Engine Labs to help founders, operators, and growth teams build smarter systems—not bloated stacks.
We’re not just another agency. We’re a team of growth strategists, product thinkers, and automation architects who’ve sat in your seat, scaled high-growth companies, and now help others do it faster—with AI, proven playbooks, and fractional execution.
Whether you're a lean startup, a mid-sized services firm, or a scaling SaaS company, our mission is the same: help you unlock growth through clarity, automation, and high-leverage strategy.
Meet the Team
Chris Bechtel
Founder & Managing Partner
Fractional CMO | Growth Strategist | AI OperatorChris helps tech startups and traditional businesses scale revenue through AI-powered go-to-market systems. With 20+ years in marketing, demand generation, and revenue strategy, he’s led GTM for SaaS companies from $5M to $100M+ in ARR and advised over 500 founders through programs including Techstars.
He’s also the creator of the GEM Framework (Growth Engine Method)—a repeatable system for building go-to-market machines that don’t rely on guesswork or gurus.
Core Expertise:
- Demand generation & RevOps
- AI-powered automation workflows
- Strategic positioning, ICP development
- Funnel design & execution
- PR amplification and earned media
Also:
- Chief Growth Advisor at Omri Hurwitz Media
- Former VP of Marketing at Inbenta, Comm100, boost.ai
- Featured in TechCrunch, Forbes, People Magazine
- Fractional CMO for VC-backed startups & digital health brands
Jolon Bankey
Partner & Product Growth Strategist
Fractional Product Manager | UX Optimizer | Automation Architect
Jolon helps companies design high-converting user experiences, unlock growth with smart product strategy, and deploy AI-powered systems that streamline operations. With 15+ years leading product and design teams, he’s helped ship features used by millions at MLB, Warner Bros, and Univision.
Core Expertise:
- UX & funnel optimization
- Jobs-to-be-done research & MVP planning
- Feature design & roadmap execution
- No-code + AI workflow architecture (n8n, Make, Zapier)
- Internal tools & lead flow automation
Also:
- Expert in CRO, GTM analytics, and B2B onboarding design
- Trusted advisor to mission-driven founders and digital studios
- Specializes in converting user insights into working products—fast
Why Work With Us
- We’ve built and scaled real businesses, not just landing pages
- We combine AI-native tools with decades of human GTM strategy
- We don’t pitch hype—we build systems that get results
- We plug in fast and flexibly as fractional leaders or implementation partners
- We care deeply about helping good businesses grow—efficiently
Our Approach
- Every engagement we take on starts with a simple question: “Where are you leaking growth—and how can we fix that with systems?”
- Then we apply our GEM Framework to assess, prioritize, and automate the work that actually moves revenue.
- We don’t do guesswork. We don’t do bloated strategy decks.
- We do what works—and we ship it fast.
